The #1 Thing Sellers Need To Know About Their Asking Price

When you’re ready to list your home, it’s tempting to aim high on price and “see what happens.” But here’s the hard truth: in today’s real estate market, especially in places like San Antonio and Boerne, overpricing your home can lead to fewer offers — and a lower final sale.

The market has changed, and buyer behavior has changed with it. This article breaks down what smart sellers in Texas are doing differently — and how a local Realtor can help you set a price that attracts serious offers fast.

Price Cuts Are Up – And That’s Not a Coincidence

According to Realtor.com’s February 2025 Housing Report, price cuts are now more common than they’ve been in any February since 2019. That’s a strong signal that sellers across the country — including here in San Antonio — are overshooting on price.

📊 Take a look at the chart below. It shows just how widespread this issue is, with price reductions sharply up from the same time in previous years.

This matters because 2019 was the last “normal” market before the pandemic surge. Now that inventory is rising and the frenzy has cooled, we’re seeing a more balanced — and cautious — buyer pool. That means pricing matters more than ever.

What Happens When You Overprice Your San Antonio Home?

If your home is priced too high, here’s what typically happens:

Buyers skip over your listing. They’re filtering by budget, and your home doesn’t show up — or worse, they assume it’s not worth the premium.

Your home sits on the market. Every extra day unsold adds a layer of suspicion. “What’s wrong with it?” buyers start to wonder.

You reduce the price — and still get lowball offers. Homes that linger often sell for less than if they were priced right from the start.

And the data proves it. According to the National Association of Realtors (NAR), homes that sell within the first 4 weeks typically get full asking price. After that, the average sale price begins to drop.

As you can see, the longer a property sits, the more negotiating power buyers have — and the more likely you are to settle for less.

How San Antonio Realtors Price Homes for Maximum Impact

You don’t have to guess at the right price — a skilled local Realtor uses real data, not gut feelings, to guide you. Here’s how they do it:

1. Recent Sales — Not Just Listings

Your agent will focus on what homes in San Antonio or Boerne actually sold for, not what they were listed at. This gives a clearer picture of what buyers are paying today.

2. They Analyze Local Market Trends

Your home’s value isn’t just about what you think it’s worth — it’s about what buyers in San Antonio and surrounding Texas markets are willing to pay right now. A good Realtor studies what’s moving, what’s not, and where demand is heating up, so your price reflects what today’s buyers will respond to.

3. Strategic Pricing Below Market Value

In some cases, slightly underpricing a home can spark a bidding war — and end up selling above asking price. It’s a tactic that works especially well in desirable San Antonio neighborhoods.

Smart Sellers Use Pricing to Create Urgency

Let’s be real: in a balanced market, buyers have options. If your home doesn’t create urgency from the start, they’ll keep looking.

That’s why top-performing Realtors in San Antonio craft pricing strategies that do three things:

Attract attention quickly
Spark conversation and foot traffic
Encourage offers in the first 2–3 weeks

Don’t think of pricing as a ceiling — think of it as bait. The right number draws buyers in and gets them emotionally invested before they even walk through the door.

Why San Antonio (and Boerne) Still Offer Strong Selling Opportunities

Even with rising inventory, San Antonio and surrounding areas like Boerne remain attractive markets. Jobs, schools, and affordability are driving people to keep moving to San Antonio.
That said, buyers are more cautious now than they were in the frenzy of 2021–22. That’s why sellers who adapt — and price smart — are the ones walking away with stronger contracts.

Want to know the best time to list your home in San Antonio? Check out our guide:

The Best Time to List a Home for Sale in San Antonio, TX

Bottom Line: Set Your Price Right the First Time — And Sell with Confidence

If you’re listing your home in San Antonio or Boerne, pricing it right the first time is not optional — it’s essential. By aligning with the market, listening to a knowledgeable Realtor, and leveraging local data, you set yourself up to attract more serious buyers and close quickly.
Don’t let your home sit on the market only to end up dropping the price later. List smart, list strong — and make your move count.

Want to make sure your home sells quickly and for the best price?
Connect with a local expert to create a winning pricing strategy that gets results.

Frequently Asked Questions (FAQs)

1. Why is overpricing your home in San Antonio a mistake?

Overpricing often leads to fewer showings, less interest, and more time on the market — which can result in a lower final sale price than if it were priced correctly from the start.

2. How long should my home be on the market before I consider a price adjustment?

If your home hasn’t received serious interest or offers within the first 2–3 weeks, it’s usually a sign that a price adjustment is needed.

3. Should I price my home slightly below market value in Texas?

In some situations, yes. Strategic underpricing can generate buzz, attract more buyers, and even lead to multiple offers — helping your home sell for more.

4. What kind of data does a Realtor use to set the right price?

They use recent sales data (comps), market trends, inventory levels, buyer demand, and sometimes predictive pricing models to make smart recommendations.

5. Is the San Antonio market still good for selling?

Yes! San Antonio and nearby areas like Boerne remain attractive due to job growth, good schools, and overall affordability — but smart pricing is key to standing out.

Sell Smarter with The Gahm Real Estate Team

Thinking of selling your home in San Antonio, Boerne, or anywhere in Texas?
The Gahm Real Estate Team specializes in helping homeowners like you price right, market strong, and close with confidence. From professional photography to strategic listing strategies, we make sure your home stands out — and sells fast.

We understand the local market, buyer behavior, and what it takes to get your home sold for top dollar in today’s competitive environment. Whether you’re upsizing, downsizing, or relocating, we’ll guide you every step of the way.

Also planning to Move to San Antonio or buy a new home in Texas? We can help with that too.

📞 Contact The Gahm Real Estate Team today to start your journey with experienced agents who know how to get results.